At So Much World, we are very proud of the fact that we pay such a high percentage of our total revenue to travel writers. Over the last 12 months, we have spent many thousands of dollars directly commissioning content from professional travel writers. We don’t believe there is another website as committed to rewarding travel writing excellence, but the fact is that SMW is run as a business and we need to become profitable in order to grow. On this basis we think the fairest way forward at the moment is to develop a successful ‘win-win’ formula. In other words, if we do well so do you.